Google’s AI Mode has now launched in the UK

Google AI Mode has officially launched in the UK from 29 July 2025, transforming the way people experience search results. Instead of looking at traditional blue-link listings, users can switch to AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system supports text, voice, and image inputs, breaking queries into s

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Critique of Google Algorithm Updates 2023

A Challenging Year for SEO2023 was a remarkable year for Google's search algorithm updates, leaving a substantial impact on the world of Search Engine Optimisation (SEO). Last year, Google rolled out several major updates (nine), including changes to the core algorithm, a focus on helpful content, and reviews. Let's explore these nine confirmed upd

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